EDUCATION & ADVANCED TRAINING: Bachelor of Arts (B.A.) in Psychology / Registered Behavior Technician / Mental Health First Aid Certified
AREAS OF EXPERTISE: Marketing Strategy / Performance Advertising / Content Marketing / Public Relations / Social Media Insights / Competitor & Market Research / Account Management & Growth / Large-Scale Project Management
TECHNOLOGY PROFILE: CSS / HTML / Salesforce / HubSpot / Sprout Social / Sprinklr / Hootsuite / Mailchimp / Sysomos / Zignal Labs / Asana / Tableau / Power BI / R / SPSS / Google Analytics / Photography / Video Editing / Facebook Business Manager
Social Media Marketing Manager | December 2020 - present
Tailored Brands is a leading omni-channel specialty retailer of menswear, helping their customers look and feel their best by delivering personalized products and services through our convenient network of stores and e-commerce sites. Their brands include Men's Wearhouse, Jos. A. Bank, Moores Clothing for Men and K&G.
Co-Founder | June 2016 - present
Beyond my full-time work, I run a boutique marketing collective that serves up-and-coming as well as established artists. We help clients build their brand awareness, curate loyal fanbases, and drive business growth.
Recently, I guided the end-to-end delivery of a new website, brand guidelines, and creative assets to support an artist with the successful launch of his first EP.
Dec 2019 - April 2020 | Assistant Creative Director
Six Spoke Media is a market research, social media, and digital marketing agency serving Fortune 500 companies.
I originally joined the team as an account manager and supported major clients like HelloFresh and Amplitude with their digital marketing campaigns. My team of 7 conducted research, produced marketing collateral, and executed high-impact social campaigns for clients.
Within a few months, I was tapped to support the Creative Director with creative strategy and vision.
Some of my favorite projects included…
✓ Leading in-depth market and competitor research, building a brand identity, developing a comprehensive content calendar, and implementing Paid Social for the launch of an experiential museum.
✓ Designing and executing a unified GTM strategy spanning social media, content, and email that successfully sold out multiple events.
✓ Overhauling Six Spoke Media’s creative process and implementing an inaugural Work Operating System (Work OS) for our globally-distributed creative team to improve team productivity.
jun 2018 - feb 2019 | DIGITAL STRATEGIST
Restless Digital is a full-service social and digital marketing agency connecting artists and fans.
I first joined the company as the assistant to the Founder and CEO. Within three months, I was promoted to manage creative and digital marketing initiatives for clients.
A few of my favorite projects from my time at Restless Digital include…
✓ Developing and executing an experiential go-to-market strategy spanning Los Angeles, San Diego, Chicago, and Sydney for an American metalcore band. As a result, the band climbed to the top 10 on Billboard’s US Top Rock Albums Chart and top 75 on the US Billboard 200.
✓ Leveraging the power of micro-influencers to target difficult to reach niche audiences for major events, resulting in increased attendance at no cost to our clients.
✓ Sourcing and securing new clients, including an American rapper and record producer, a 3X Olympic gold medalist and musician, a rock band, and a music management company representing some of the biggest names in metal.
ADVERTISING & MARKETING INTERN | nov 2017 - may 2018
Epitaph Records is an LA-based music label founded by Bad Religion guitarist Brett Gurewitz.
I was brought in to elevate social media for multiple musical events, including the Vans Warped Tour, one of the largest festival tours in North America.
My proudest accomplishments from Epitaph Records include…
✓ Leveraging my strong project management skills to recruit, train, and orchestrate 100+ volunteers across 30+ states for the Vans Warped Tour.
✓ Conducting in-depth ticket research, coordinating market analysis, and leading location-based marketing to bolster ticket sales and sell out dozens of concerts across the U.S.
✓ Partnering with coffee spots, tattoo parlors, and skateboard shops to identify, market to, and reach micro-audiences to boost event attendance for local artist tours.
May 2015 - August 2016 | Social Media Manager
Mercer Street Salon is a high-end hair salon that was named one of the Best Salons in the country by ELLE Magazine.
After being hired as a receptionist, I was promoted within a year to launch the salon’s social media strategy and drive revenue growth.
I harnessed the power of social media and content marketing to drive double-digit growth across Instagram, Facebook, and Twitter. During this same time, we saw double-digit clientele growth.